Discovery & Strategy

Welcome to PixelForce's Discovery & Strategy phase, where we serve as your strategic partner in digital transformation and go-to-market planning. This isn't just about ticking boxes; it's about comprehensive business analysis, market research, and tech solution planning.

Throughout the discovery and strategy process, we immerse ourselves in your business model, industry trends, and unique challenges to tailor the best digital technology solutions for your specific needs and get your website, mobile app or web app ready for launch.

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Our Discovery, Learning, and Strategy Formulation

Embark on a journey with us through our product discovery and strategy workshops. These sessions are designed to provide a deep understanding of your business objectives, target audience, and market dynamics. Our team of experienced strategists, business analysts, and creative experts initiate this phase with a comprehensive deep-dive session. We cover a wide range of topics including:

  • Go-to-Market Strategy: We help you define your market entry plan, focusing on customer acquisition and scaling strategies.

  • MMP (Minimum Marketable Product): We identify the smallest set of features that will be marketable to your target audience.

  • MVP (Minimum Viable Product): We define the most basic version of your product that will meet the needs of early adopters and develop product growth from there.

  • 0-to-1: We outline the steps to take your project from zero to a fully functional and marketable product.

This collaborative approach ensures that we're not just meeting but exceeding your business requirements, offering a holistic view of any project concerns or opportunities.

Insight Report: Your Comprehensive Guide to a Tailored Strategy

After our workshop, we deliver an in-depth, customised Insight Report that includes:

Section 1: What We Heard

In the initial phase, we summarise your project's objectives, scope, and unique value propositions, providing a clear understanding of its purpose and goals. Our market analysis delves into industry trends, opportunities, and challenges, offering insights that shape our strategic approach. Through competitive analysis, we gain valuable perspectives on your business and potential market competitors, informing our positioning strategy.

This section contains:

  • The brief: A summary of your project's objectives, scope, and unique value propositions.

  • The landscape: A market analysis featuring industry trends, opportunities, and challenges.

  • The businesses: A competitive analysis offering insights into your business and potential market competitors.

  • The proposed product: Initial conceptualisation based on the brief and market insights.

Section 2: What We Learned

In our analysis of the landscape, we dive deep into market gaps, opportunities, and consumer behaviour, identifying key areas for strategic intervention. Conducting a SWOT analysis, competitive benchmarking, and market positioning exercises for businesses, we uncover insights to guide effective decision-making. Through assessment, we evaluate its potential success based on our comprehensive findings, ensuring alignment with market dynamics and consumer needs.

This section contains:

  • The landscape: A detailed analysis of market gaps, opportunities, and consumer behaviour.

  • The businesses: SWOT analysis, competitive benchmarking, and market positioning.

  • The proposed product: A feasibility study and viability assessment based on our findings.

Section 3: Recommendations

Drawing from the insights found from the initial stages, our experts develop strategic advice for market positioning and brand differentiation. Our recommendations are grounded in data-driven analysis and industry best practices, aimed at optimising your product design, market appeal and competitive advantage. It's important to note that each workshop and its outcomes are unique to every client and we provide a list of data sources, market studies, and materials used in our analysis for transparency and reference.

This section contains:

  • The proposed product: Tailored recommendations for product features, user experience, and tech stack.
  • Costs & timeline: A detailed financial and timeline projection, including potential ROI.
  • References: A list of data sources, market studies, and materials used in our analysis.

Ready to Uncover Your Project's Full Potential?

Our Discovery & Strategy phase lays a solid groundwork for your project and the next stage of development and testing as well as aligning with your business goals and market demands. It's more than just risk management; it's about paving the way for lasting success. Reach out for a free consultation or contact us for more details to embark on your project journey now!


What is the significance of a Go-to-Market Strategy?

A Go-to-Market Strategy is your roadmap for introducing your product to customers. It includes market positioning, target audience analysis, and strategies for customer acquisition and retention at every stage of development.

How much is invested in the discovery stages of business?

We provide detailed financial and timeline projections, including potential return on investment (ROI) as well as outline our estimated costs associated with project development, implementation, and ongoing maintenance according to each project.

How long does the discovery & strategy stage take?

Each project is unique, and the timeline may vary accordingly. For a personalised estimate tailored to your specific needs, we encourage you to reach out for a free consultation with our experts. We'll assess your requirements and provide you with a detailed timeline and project plan to guide you through the process.


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