Pixelforce office level 2 entrance

PixelForce Is Your Tech Partner

PixelForce is your go-to tech partner for digital solutions, from website development to launching a mobile app, we’re here to help drive your business forward.

We're not just coders and designers; we're strategists, thinkers, and enablers. We turn your vision into a thriving digital product that not only meets but exceeds market expectations. From the first sketch to the final launch, we're with you every step of the way.

Our commitment to you is long-term

We believe that our relationships with clients go beyond mere transactions. We're invested in your success, and we'll go the extra mile to ensure it. If that means advising you on building your internal tech team for future scalability, we're on board. We'll even share our expertise and operational know-how to set you on the right path.

We're not here to rack up billable hours; we're here to build a win-win relationship. Your success is our success, and we take that to heart. This approach has led to 90% of our business coming from referrals - a testament to the trust and confidence our clients place in us.

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Our vision

Our vision is to become the go-to tech partner for businesses and entrepreneurs globally, helping them realise their full potential.

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Our mission

Our mission is simple yet impactful; we don’t just build great apps; we build successful businesses.

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Our purpose

Our purpose is to create game-changing technology that builds successful businesses.


Our Values

Our values aren't just words on a wall; they're the heartbeat of our company. They guide our interactions with clients, partners, and each other. We aim to create a culture where every team member not only succeeds but thrives, enjoying a balanced life and fair compensation.

We are a collaborative force

The saying "If you want to go fast, go alone; if you want to go far, go together" guides us. With a "count-on-me" mentality, no task is too small. We rise by lifting others, knowing that fostering individual success is key to our business success.

We think big and aim high

What gets us out of bed? The drive to aim higher and explore wider. We're hungry for success at every level and understand that falling behind is not an option.

We work smarter, not harder

Efficiency isn't just about clocking hours; it's about making those hours count. We focus on what really matters, adopting the best processes and continually improving every step of the way. We do the right thing, even when no one is watching.

We do the right thing, even when no one is watching

Integrity isn't situational for us. We lead with empathy and honesty, aligning our actions with our words. We strive for win-win outcomes, building trust with everyone we interact with.



Our story

Founded in 2013 by Hinney Lo and Ben Zhang, Pixelforce has grown from a two-person start-up to a powerhouse of over 50 in-house experts. With two offices in Australia, we’ve expanded our reach globally, partnering with businesses from various sectors.

In 2022 PixelForce acquired Svelte Studios, a reputable Adelaide creative agency. This joint force expands our service offerings and enriches our approach to building successful businesses. Svelte Studios brings to the table unique expertise in brand strategy, marketing and technology solutions, all underpinned by a human-centred approach. Together, we’re not just enhancing apps or websites; we’re creating comprehensive digital experiences that resonate with users and drive business success.

Our decade-long journey has been marked with awards and recognitions, making us a trusted name in web and mobile design and development.

Our Clients

We’ve worked with a diverse range of clients, from startups to established enterprises, across various industries. Our commitment to quality and innovation has helped us build long-term relationships.

90% of our business comes from referrals - our clients trust us enough to refer their connections.

See our work: client case studies

Meet our team

Hinney Lo
Hinney Lo
Co-Founder & Managing Director
Ben Zhang
Ben Zhang
Co-Founder & Technical Director
Kristen Bawden
Kristen Bawden
Head of Product
Marcus Clements
Marcus Clements
Operations & Strategy Consultant
Nathan Freeman
Nathan Freeman
Business Director
Jason Cross
Jason Cross
Technical Consultant
Tony Vuong
Tony Vuong
Operations Manager
Danny Connery
Danny Connery
Strategy Director
Joey Cassar
Joey Cassar
Experience Director
Maike Moritz
Maike Moritz
Design Lead
Nicola Day
Nicola Day
Graphic & Digital Designer
Michelle Taylor
Michelle Taylor
Executive Assistant
Aisha Scott
Aisha Scott
Office Administrator
Chelsea Chu
Chelsea Chu
Project Manager
Hazel Huang
Hazel Huang
UX/UI Designer
Akib Moin Arka
Akib Moin Arka
Product Manager
Brandon Neumann
Brandon Neumann
Product Owner
Megan Hamer
Megan Hamer
Product Designer
Jun Ma
Jun Ma
Business Analyst
Anna Zhao
Anna Zhao
Lead Data Scientist
Justin Li
Justin Li
Technical Solution Architect
Mark Brisbane
Mark Brisbane
Technical Solution Engineer
Scott Guo
Scott Guo
Technical Solution Engineer
Sean Liang
Sean Liang
Engineering Team Lead
Zahur Ghotlawala
Zahur Ghotlawala
Engineering Team Lead (Mobile)
Jaydon Shi
Jaydon Shi
Software Engineer (Mobile)
Udara Abeythilake
Udara Abeythilake
Software Engineer (Mobile)
Luke Shi
Luke Shi
Software Engineer (Frontend)
Heather Liu
Heather Liu
Software Engineer (Frontend)
Nick Bian
Nick Bian
Software Engineer (Frontend)
Shawn Ji
Shawn Ji
Software Engineer (Frontend)
Mark Hou
Mark Hou
Software Engineer (Frontend)
Eric Zhao
Eric Zhao
Cloud DevOps Engineer
Sam Glew
Sam Glew
Software Engineer (Backend)
Alfred Chen
Alfred Chen
Software Engineer (Backend)
Brian Liu
Brian Liu
Software Engineer (Backend)
Fan Zhang
Fan Zhang
Software Engineer (Backend)
Howard Chen
Howard Chen
Software Engineer (Backend)
Jeff Qiu
Jeff Qiu
Software Engineer (Backend)
Kabilan Venkatachalapathy
Kabilan Venkatachalapathy
Test Analyst
Jason Ma
Jason Ma
Test Engineer
Serena Liu
Serena Liu
Test Engineer
Evie Huynh
Evie Huynh
Test Engineer
Reece Mi
Reece Mi
Data Analyst
Eric Lin
Eric Lin
App Developer
Jessica Dai
Finance Manager
Alden Hsu
Front-End Developer

Our awards

2022 Australian Achiever Awards

2021 Australian Young Entrepreneurs of the Year

2020 Australian Achiever Awards

2020 Australian Small Business Champion Awards

2019 ACS Digital Disruptor Gold Award

2019 40 Under 40

2018 SA Fast Movers

2018 Apple TV App of the Year

2017 Apple Best of Developers

2016 Apple Watch App of the Year

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