From large video content platforms like Netflix, workout exercise apps like Sweat or even educational content like selling PDF’s or eBooks - digital content platforms are diverse. These platforms usually include a content management system (CMS), enabling business owners to seamlessly upload new content in real-time.
How do digital content delivery platforms work?
A digital content platform stores your digital content (such as videos, images, audio files, and documents) in the cloud and makes it available to customers on demand. When content is uploaded to the backend of the content management system, it is automatically transcoded into different formats to the front-end and optimised for all users and devices.
A good digital content platform will offer you a simple user interface design that makes it easy to upload, manage and publish your content. They offer a wide range of features to your users to keep them engaged and achieve great results. A solid content platform will offer essential features like security controls, scalability, and application programming interface (APIs) for effortless integration with other systems and a visually appealing user interface.
The benefits of a digital content platform
Using a digital content platform helps organisations deliver media and new content experiences. The platform provides you with all the features you need to optimise your content.
The ability to manage and deliver content across multiple channels including website, mobile, social, and email
The ability to personalise content for each individual customer based on their preferences (personalised viewing experiences)
The ability to track engagement and conversions - dashboards and analytics
That’s why behind the scenes, it’s important to also have a content management system to support ongoing content management and the core functionality you need to succeed.
You can also build an internal digital content platform to improve your business efficiency and communication. By deploying an internal content delivery platform, you can keep your employees informed and up-to-date on company news, announcements, and events. This keeps all information neat and tidy in one unified location as the source of truth.
Develop a content delivery strategy with PixelForce
Jumping to a content delivery solution is easier said than done. First and foremost, it's crucial to nail down the strategy before delving into which technology provides the right software to meet your needs. Your strategy should focus on what content you can reliably produce that can provide ongoing value. The proper mediums to release your website, web app or mobile app are secondary. Once you’ve defined your goals, you can develop a plan around the business model, USPs, creative assets, market opportunities and more.
When it comes to choosing a content delivery platform, there’s usually no one-size-fits-all solution. Building a custom solution for your business provides a dedicated solution to your unique needs that you can’t get from a third-party solution.
PixelForce offers comprehensive solutions for your content delivery platforms. We prioritise strategy development to ensure seamless alignment with your objectives before diving into technology solutions.
Whether your focus is on enhancing engagement or facilitating smooth integration with other systems, our expertise covers it all. Feel free to contact us for more information or book a free consultation.
FAQs
What is a content delivery platform?
A content delivery platform is a system designed to efficiently host and distribute digital content to your target audience. It ensures fast, secure, and reliable access to content, enhancing user engagement and satisfaction.
How do I distribute my content?
To effectively distribute your content, consider reaching your target audience through an 'owned' channel. PixelForce explores strategies for optimal content delivery through your own content delivery platform, focusing on connecting with and retaining your audience.
What is the difference between content management and content delivery?
Content management systems (CMS) involves creating, organising, and editing content, while content delivery focuses on the distribution of that content to users. CMS is like the backstage organiser, and content delivery is the front-and-centre performance for your audience.