Our Work // 

Sweat

Building the #1 Fitness App 5 Years and Counting

Sweat banner
The app

Tasked to bring Kayla Itsines' original workout guides into a digital format and revolutionise the home workout experience.

As a growing figure and role model to millions of women, three key pain points existed that Tobi Pearce and Kayla Itsines needed to solve. The Bikini Body Guide (BBG) ebook phenomenon that delivered Kayla Itsines workouts was not a very interactive platform. Having a way to control the user experience, including being able to gather user data to improve the product, was core.

Second, they wanted to meet the needs of millennials. Most of Sweat’s customers are in that age group, so Tobi Pearce and Kayla Itsines knew that meant the content needed to be mobile-friendly. Having a super elegant SWEAT app and SWEAT website would elevate their brand to a global stage.

To be able to make a real impact on the health and fitness industry, scalability became business-critical. Tobi Pearce knew their flagship product needed a profound, innovative and game-changing business model.

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Kayla Itsines came to us with a vision to connect more closely with her followers. Sensing an eventual shift away from the traditional eBooks formula, we all agreed moving to a mobile app space would effectively highlight values of community and empowerment.

These values were best represented as the original Sweat with Kayla app - a natural progression of the fitness industry.

Like most other digital visual content, eBooks are susceptible to piracy and inconsistencies with design layouts across devices. When transferred from desktops to mobile, unless the eBook has been specifically created with mobile in mind, it scales poorly.

Our solution of a dynamic mobile app provides interactivity simply not achievable with eBooks. With a plan moving forward, Sweat with Kayla was built from the ground up with core values of community, empowerment, and interactivity in mind.

With special considerations of the mobile phone interface, we enabled quick 28 minute workout sessions and integrated Kayla’s famous BBG guide right into the app.

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The website

Bringing multiple trainers under a unified SWEAT website

In late 2016, PixelForce built a completely custom-designed website for the SWEAT community. As a leader in health and fitness, SWEAT needed to blend sales-optimised functionality into its community-focused site. It was clear Shopify was to remain as the underlying platform of choice. In response, we custom built all functionality on top of Shopify to truly enable a platform for a worldwide audience.

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Sweat app iphone home

An eCommerce Foundation

Shopify is a complete eCommerce solution that allows you to set up an online store to sell merchandise and digital content. It lets you organise your products, customise your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse.

We setup and customised the look and feel SWEAT's eCommerce website, ensuring the default design scheme matches with SWEAT's vibrant colour profile.

SWEAT Forums – Powerful Third-Party Integrations

Our forum software of choice comes with extensive and well-documented APIs, which lets us quickly and easily develop new functionality. It looks and feels great right out of the box. The user interface is streamlined so users spend less time clicking and more time talking.

The Result


1M

Monthly Active Users

$400M

2020 Valuation

$99.5M

2020 Revenue

#6

Highest App Earner

4M

Workouts Per Month

50M+

Female Community

“PixelForce has literally been involved in every aspect of this project from the app, web-app, the websites and more. Professionalism in every sense of the word and we appreciate all you do and how you are responsive to all the staff here. Your team has been extremely helpful and wonderful to us. We could not be more proud to have worked with such a trustworthy and reliable studio.”

Tobi Pearce speaker
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